For a long time, gifting became convenient.
Fast delivery, generic gift sets, and rushed online purchases slowly shifted the focus away from emotional connection and towards convenience. However, recent consumer trend reports suggest that people are increasingly moving back towards meaningful and personalised gifting experiences (Deloitte, 2024).
This is one of the reasons personalised candles and bespoke keepsakes are becoming increasingly popular for weddings, birthdays, anniversaries, baby showers, and intimate celebrations.
People want gifts that feel considered. The personalised gifting market continues to grow as consumers increasingly value emotional connection, individuality, and memory-driven purchases (Personalise.co.uk, 2025).
A personalised candle does something simple but powerful: it turns an object into a memory marker. A date. A name. Initials. A message. A scent connected to a specific moment in someone’s life. That instantly changes the emotional value of the item.
Unlike many traditional party favours that are forgotten or discarded, candles are often kept within the home long after the event itself. Even once finished, the vessel may remain on shelves, bedside tables, or dressing areas as part of someone’s everyday environment. This is especially true for weddings and milestone celebrations.
Modern consumers are becoming more intentional with event styling and guest experience. According to Pinterest Predicts (2025), personalised event details and emotionally meaningful keepsakes are becoming increasingly important across weddings, birthdays, and celebration culture.
The rise of social media has also influenced gifting behaviour. People are no longer simply looking for gifts that photograph well. They are looking for pieces that feel personal, thoughtful, and emotionally resonant. That is why bespoke gifting has become increasingly popular within luxury lifestyle brands.
At Casa da Luz, gifting is approached with the same intention as fragrance itself. Whether it is a wedding favour, birthday candle, curated gift box, or personalised order, the goal is to create something that feels deeply connected to the moment it was made for. Something that becomes part of someone’s memory, because the most meaningful gifts are rarely the loudest ones, they are the ones that feel personal.
References
Deloitte (2024) Consumer Trends Report 2024. Available at: https://www.deloitte.com
Personalise.co.uk (2025) Growth of the Personalised Gifting Industry. Available at: https://www.personalise.co.uk
Pinterest Predicts (2025) Event and Gifting Trends Report. Available at: https://business.pinterest.com/pinterest-predicts
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